Monday, 21 May 2012

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Welcome to Global Foresight

For a brief introduction into what's available on this site, please see this video

Global Consumer: Understanding Brands
In the consumer section of the global overview we look at issues driving our use of brands: how national identity, price transparency, ethics and responsibility all effect our affinity with brands.
In the consumer section of the global overview we look at issues driving our use of brands: how national identity, price transparency, ethics and responsibility all effect our affinity with brands.
Global Economy: A two-speed world
This section looks behind the headlines and evaluates the impact of economic change on consumer confidence.

This section looks behind the headlines and evaluates the impact of economic change on consumer confidence.
Understanding economic change
Throughout the economics section of Global Foresight we deliver the key facts for each economy - a quick way to compare and contrast the market potential of each country we examine.
In the consumer section of the global overview we look at issues driving our use of brands: how national identity, price transparency, ethics and responsibility all effect our affinity with brands.
Urbanisation
One of the biggest demographic issues is the shift to urban settlements. This shift is discussed with some dramatic examples of the implications highlighted in the Trends in Action section.
In the population section of the global overview we look at the trends driving urbanisation
The Rise of the Consumer Class
In the first of our monthly series of special reports, we analyse the impact of the emerging mainstream class of consumers in rapidly developing parts of the world
In the consumer section of the global overview we look at issues driving our use of brands: how national identity, price transparency, ethics and responsibility all effect our affinity with brands.

Global overview

Having analysed our research by country, this section draws out the key 'global trends' and how they differ by country - can we predict the trajectory of growth in one country from lessons learnt in another? Which cultural indicators are the ones to watch? An enormously valuable module for organisations rolling out international campaigns or product launches.

Country specific

20 countries discussed in detail - consumer behaviour, media & technology, politics, economic outlook and household confidence, aspirations and lifestyles. Countries can be accessed individually, with the Global Overview or in groups that match your markets. The information is delivered in short, punchy articles with clear implications, data and additional analysis available at the touch of a button.

MY COUNTRIES

MY ARTICLES

PROFILE COUNTRIES

ABOUT TRAJECTORY GLOBAL FORESIGHT

Insight, Trends and Forecasting powered by original research across 20 countries

A panoramic view of consumer behaviour and social change across the key global economies. This service provides timely access (on an ad-hoc or subscription basis) to the key facts plus an intelligent viewpoint on the economy, demographics, lifestyle, beliefs, behaviour and opinion of key groups within each country.

With 40,000 interviews (annually) underpinning the analysis and trend data for over 30 years, there is huge capacity for analysis within your key audience. The research rolls across the year allowing for timely reaction to key events: Economic confidence as 'austerity measures' are announced, national priorities post Fukushima, trust in institutions and the 'News International Effect'...

ABOUT TRAJECTORY

Working across a wide range of sectors and with clients in countries as diverse as the USA, Mauritius, China and the UK. Trajectory are experts in analysing and forecasting social and consumer trends. We help clients understand how markets and consumers are changing - and how they can benefit from that change.

Our work is rigorous and often challenges conventional wisdom about the state of the world. The world's most successful organisations anticipate and understand the trajectory of change - we are here to help you do just that. For more information www.trajectorypartnership.com